The area used to be known as Higashiyama but was renamed early last decade to “Niseko Village” to add a more international flavor. Niseko Village areas is owned by YTL Corp of Malaysia and they have significant development plans with the first two developments being the Kasara village townhouses and the shopping village (adjacent to the Hilton).
The Hilton is the current center of the village providing the departing point for the gondola as well as multiple dining, drinking, relaxing (and warming up) options. The burgers at Ezo Pub and the all you can eat sushi lunch entice skiers from across the 4 mountains alongside their on mountain Lookout Café.
The Hilton also has a wide range of off mountain activities including cross country skiing, snowshoeing, skidoo rides and around Christmas a reindeer in residence. In summer the Hilton has a golf course on site as well as another 10km away plus a kids adventure land including jumping castles, rope courses and flying foxes.
The skiing in Niseko Village offers plenty Niseko powder including the Mizuno No Sawa area which is a restricted area of the mountain and requires a brief 30minute information session about avalanche safety to be allowed access. Due to this restriction there are often powder turns still to be had here far later than the rest of the resort.
The more local side of the village has a number of pensions and lower priced accommodation options as well as the Black Diamond Lodge as staple for serious skiers with their back country guiding teams and area regular host to the film crews shooting around the wider Niseko region. Milk Kobo and associated Prativo restaurant are famous for their butter layer cake, ice cream and food made from local ingredients. There are also several souvenir shops nearby that sell locally made trinkets and goods.
In November 2015 it was announced that Ritz Carlton would be building a resort within the Niseko Village area.